Courses
Learn Digital Marketing. Build Your Future.
Fundamental Program in Digital Marketing (FPDM)
Learn the skills that drive real business growth in just 60 days.
About the Course
The Fundamental Program in Digital Marketing (FPDM) is a 60-day, 120-hour practical course designed for beginners, entrepreneurs, and freelancers who want to build a successful digital marketing career.This program covers website,SEO,social media,analytics and online online advertising – everything you need to become job ready.
Course Highlights
Duration
60 Days /120 Hours
Mode
Online
Level
Beginner to Intermediate
Certificate
Accredited Certificate
Learning Outcomes
✅Design, manage, and optimize WordPress websites
✅Run SEO, SEM, and social media ad campaigns
✅Analyze performance using Google Analytics & Search Console
✅Develop impactful content and email marketing strategies
✅Create visual assets using Canva and track campaign success
Course Modules
Master all aspects of digital marketing through structured, hands-on modules designed for real-world success.
Introduction to Digital Marketing
Understand how online marketing works and explore key digital channels for business growth.
HTML & CSS Basics
Learn the essentials of web structure and styling to build user-friendly, optimized pages.
WordPress Web Development
Create and customize professional websites using WordPress themes and plugins.
SEO & Google Search Console
Optimize your website for better search rankings and monitor performance using SEO tools.
Google Analytics (GA4)
Understand how to track and analyze website data using Google Analytics 4. Learn to interpret reports, monitor user behavior, and use insights to improve marketing strategies and conversions.
Content & Blogging
Develop the art of content creation. Learn to plan, write, and publish blog posts that attract readers and boost engagement through storytelling, SEO keywords, and consistent tone.
Social Media Marketing
Master social media platforms like Facebook, Instagram, and LinkedIn. Learn to plan, design, and run campaigns that build community engagement and grow brand visibility organically and through ads.
Google Ads & AdMob
Learn how to set up and manage paid advertising campaigns using Google Ads. Understand keywords, audience targeting, bidding strategies, and how to measure ROI through performance reports.
Google Ads & AdMob
Learn how to set up and manage paid advertising campaigns using Google Ads. Understand keywords, audience targeting, bidding strategies, and how to measure ROI through performance reports.
Canva Design
Explore Canva to design eye-catching marketing materials. Learn to create social media posts, banners, and advertisements with professional color schemes, typography, and branding consistency.
Strategy & Analytics
Bring everything together by developing complete marketing strategies. Learn to set goals, measure KPIs, manage multi-channel campaigns, and make data-driven decisions for real business growth.
Ready to Launch Your Digital Career ?
“Join FPDM today and master in-demand digital marketing skills for the future.
